Move FMCG stock faster than your retailers can ask for it.
Daily-order rhythm. Rotating price lists. Rep visits at 9am, dispatches by 2pm. Biizline runs the loop end-to-end — without forcing your team to abandon Tally or WhatsApp.
The seven things that quietly cost you a margin point.
Price lists that mutate weekly
Brand circulars on Monday, scheme updates on Wednesday, MRP revisions on Friday. Excel sheets multiply, reps quote yesterday's number, and someone eats the difference.
The 11am rush, every day
Reps return from beat, dump 40 paper orders, and your two billing operators panic-type until 4pm. Half the queries get answered after dispatch closes.
Stock truth lives in three places
Tally says one thing, the godown register says another, the shopfloor knows the actual reality. By the time these reconcile, you've over-promised three retailers.
Schemes that nobody can explain
Buy 10 get 1, slab discounts, brand offers, retailer-specific deals. They live in a notebook somewhere. Reps remember the wrong ones.
Retailer follow-ups via WhatsApp DM
"Bhai, mera order kab aayega?" Forty messages a day. Your sales team becomes a customer-service team. By accident.
Outstanding-money fog
Retailer A is 23 days late. Retailer B is fine. Retailer C "promised cheque last Tuesday." You don't know who to call first because the data is everywhere.
From beat plan to bank reconciliation — in one loop.
Open the app at 7:30am. By 8pm everyone — rep, dispatch, accountant, owner — has done their day inside the same system. No stitching, no forwards, no "I'll send you a screenshot."
Eight kinds of FMCG. Same plumbing, tuned defaults.
Snacks & Namkeen
SKU-heavy, scheme-driven, weekly price revisions. Ctn/Pcs dual UoM.
Spices & Masala
Multi-pack sizes. FSSAI-compliant invoices. Festival demand spikes.
Beverages
Cold-chain logistics, returnable crates, IPL-driven seasonal patterns.
Dairy & Frozen
Expiry-aware FIFO dispatch. Daily indents. Cold-chain alerts.
Personal Care
Brand-segmented stock. Modern-trade & general-trade pricing tiers.
Home & Hygiene
Bulk packs, multi-brand traders, kirana + modern trade hybrid.
Confectionery
High-rotation SKUs, school-season spikes, MOQ-friendly retailer ordering.
Tea, Coffee & Staples
Slab-discount schemes, kg-based UoMs, regional brand mix.
Don't switch. Just add Biizline on top.
We don't ask FMCG businesses to throw away the things that already work. We slot in around them and do the parts they don't.
No per-user gouging.
Pick a tier, fit your team in.
- Up to 3 users
- 500 orders / month
- WhatsApp order intake
- Tally one-way sync
- Up to 12 users
- Unlimited orders
- Beat-plan + rep tracking
- Tally two-way sync
- Scheme engine
- Aging & outstandings
- Unlimited users
- Multi-godown
- API access
- Custom workflows
- Priority support SLA
The things FMCG owners actually ask us.
Will my reps actually use it? Half of them are 50+.+
The rep app is two-tap order entry, voice-friendly, and works offline on the worst networks. Onboarding usually takes one rep one beat day. We've onboarded 60-year-olds across Surat, Rajkot, Indore.
We run 30+ schemes. Can you handle them all?+
Yes. Slab discounts, brand-level offers, retailer-specific deals, festival schemes with start/end dates, BOGO, free-issue stocks. The scheme engine evaluates them at order entry — your reps don't have to remember anything.
Do I have to leave Tally?+
No. Tally remains your books-of-account. Biizline runs the order-and-dispatch loop and pushes vouchers back to Tally each evening. Most owners report doing less Tally work, not more.
How long does onboarding take?+
A typical FMCG distributor with 1,500 SKUs and 200 retailers is live in 6 working days. Day 1: Tally import. Day 2-3: rep training. Day 4-5: shadow run. Day 6: live.
What if I change my mind?+
14-day pilot, no card. Annual contracts have a 30-day exit window. We export everything as CSV / Excel / Tally XML on the way out.